![]() ![]() The keywords you’re bidding on should match up with the products or services you’re advertising. Try these tips for improving your Google Ads CTR: Here’s a look at the average CTRs for Google search and display ads, by industry: Tips for improving your CTR on Google AdsĮven if your CTR is on the higher end, there’s always more you can do to squeeze a few more clicks from your ads. Some industries have higher average CTRs than others. However, depending on your industry, it might still be considered low. If your CTR for Google search ads is around 2% or higher, you can give yourself a pat on the back. Secondly, search ads appear above the organic search results, so they’re the first thing people see when they are searching. Display ads, on the other hand, appear on other websites around the web, when people are doing other activities, like browsing, shopping, or watching a video. First, these ads show up when people are actively searching for something. Search ads tend to have higher click-through rates than display ads for two key reasons. The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research.
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